HOW TO GROW YOUR BUSINESS.

*HOW TO GROW YOUR BUSINESS*

What is business growth? Increasing sales, customers and brand awareness.

Growing your business involves strategic planning, effective marketing and customer focus etc. Below are few steps but we'll discuss No 1-3 today. 📝

1: Have money 

2: Understand your market 

3: Build strong brand identity 

4: Market effectively 

5: Customer service 

6: Build community 

7: Track Growth

Now let's Dive into it 

1: *MONEY:* 💰 Just like how a garden needs water to grow, money is important for business growth for:

_Buying materials, stocks or tools.

_Paying for Ads, branding, renting a space etc.

*Ask for support:*🧑‍🧑‍🧒‍🧒 From friends and family, save from your profit no matter how little. Don't spend everything you earn and REINVEST in your business.

Don't wait till you have millions, start small with what you have, plan wisely. Every big business was once a small business. 👌🏻

2: *UNDERSTAND YOUR MARKET:* This is about knowing who your customers are, what they want, and what problems they are trying to solve. It also includes knowing your competition. ASK QUESTIONS. 

For example you're a food vendor, If you're in a place that people like spicy or 🌶️ 🫑 peppery food, you have to make such meals Or they won't buy. 🧏🏻‍♀️

*Talk to potential customers* Ask what they need or want.

_Observe your competition: What are they doing right? What are they missing?

_Find trends: Is there something new people are starting to like? 🤭

_Niche down: Instead of trying to sell to everyone, focus on a specific group (e.g. new moms, students, gym lovers, etc.).

3: *BUILD STRONG BRAND IDENTITY:*

This is about how people see your business. Quality products or services, problem solving, It's your name, style, your message, and how you make people feel. Get feedbacks and focus on what makes you unique. ✍️ 

imagine if your business was a person, your brand identity is its personality and appearance.

Well, choose a unique business name that’s easy to remember, Pick colors and logos that represent your business.

_Use a clear message such as "We make fitness fun for busy moms!” "Dress like a boss without breaking the bank." 👑

*Be consistent everywhere.* Packaging? same style and message. Yes! 👍

For example you're a skincare vendor, Understanding your market you learn that young women with acne are struggling to find affordable natural products that works.

Building your brand's identity you create a brand called “GlowGirl” with pink packaging and helpful skin tips online.

Remember consistency is everything in life. Start where you are, Use what you have, Do what you can. Show up, REPEAT!

Rome wasn't built in a day.❤️